Contact, email, address and URL must each stand up on their own
The requirementstatement
The representative, the email, the address and the website must each independently resolve or validate.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- brand.authorized_rep + brand.email + address + brand.website
- Where it liveslayer
- BrandBRAND
- How Ekas settles itdetectability
- AI · crawlCRAWLExternal recordEXTERNAL_DATA
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would. The fact that settles it lives in a register we cannot query, such as the IRS file, a postal database, or another provider’s tenant. Reported as a warning with the evidence to check, not as a pass.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- Bandwidth
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
How to fix itremediation
Check each component against its own source before submitting: the representative against the company's own staff list, the email by sending a test, the address against the postal authority, the website by opening it in a private window. Done when all four resolve independently.
A compliant exampleexample
rep: Jane Doe, CEO · email: jane.doe@acmecoffee.com · address: 1240 Mission St, Suite 400, San Francisco, CA 94103 · website: https://acmecoffee.com
Check this yourselfattestation
Ekas flags this from what you submit, but the fact that settles it sits somewhere only you can reach.
Have you checked all four identity components against their own sources — representative, email, address, website — rather than assuming the record is right because most of it is?
- 1Representative: against the company's own staff list.
- 2Email: by sending a test message from outside.
- 3Address: against the postal authority's standardised form.
- 4Website: by opening it in a private window, logged out.
What wrong looks like: A registration assembled from four internal systems, each correct in its own system and one of them stale. Verification does not average — the stale one drags the whole submission, silently, as a lowered score.
Notesnotes
Rules you will hit next
Other brand rules at the same severity. A registration is judged as a whole, not rule by rule.
BRD-273 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.