Vertical must come from the correct provider-specific list
The requirementstatement
The industry vertical must be chosen from the list the target platform uses, which is not always the TCR vertical list.
- Severityseverity
- MediumMEDIUMUsually survives review, but lowers your trust score or invites a manual look you would rather avoid.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- brand.vertical
- Where it liveslayer
- BrandBRAND
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCRTwilio
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Twilio's business-industry enum and the TCR vertical list are different vocabularies with different values, so populating one from the other produces values the platform rejects or silently coerces. It is invisible in a form that renders whichever list it was built against.
How to fix itremediation
Pick the vertical from the list your submission target actually publishes, and re-check it if you switch providers.
A compliant exampleexample
TCR uses RETAIL; Twilio's business-industry list has separate values such as BANKING and JEWELRY.
Rules you will hit next
One other rule reads brand.vertical. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
BRD-150The vertical must be one of the 23 registry valuesBlockingBLOCKINGBRD-037Low-Volume Standard is not available to a non-US brand that needs vettingMediumMEDIUMBRD-051Russell 3000 membership sets the starting carrier classMediumMEDIUMBRD-059A unified fundraising short code needs five years of operating historyMediumMEDIUMBRD-090A sole-proprietor brand cannot move between providersMediumMEDIUMBRD-106The business phone should be findable in a web searchMediumMEDIUM
BRD-151 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.