A government brand must carry the government attribute to get its class

The requirementstatement

A GOVERNMENT brand must have the governmentEntity attribute set before the top carrier class can be assumed.

Severityseverity: HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
When it bitesphase: Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject: brand.optional_attributes.government_entity
Where it liveslayer: BrandBRAND
How Ekas settles itdetectability: DeterministicDETERMINISTIC; Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
What the fix involvesfailureClass: Fix the fieldRETRY_FIELD; A better value in the form fixes it. Ekas can rewrite it and re-check.
Who requires itauthorities: TCRAT&TT-Mobile
When it appliesapplicabilityText: Applies when the brand is a government.

Why this rule existsrationale

The entity type and the attribute are separate: registering as GOVERNMENT selects the classification, but the throughput comes from an optional attribute that verification sets — and when it does not, the brand sits at the bottom carrier class with no error anywhere. Agencies plan capacity on the class they expected and find out on the day of a mass notification, which is the worst possible moment for a government sender.

How to fix itremediation

Check the brand record for the governmentEntity attribute after verification completes. If it is missing, file an appeal in the "Verify Government status" category with the authorising statute or the agency's .gov domain as evidence rather than re-registering. Done when the attribute reads true on the brand.

A compliant exampleexample

entity_type: GOVERNMENT · government_entity: true — both, not just the entity type

Common mistakespitfalls

The attribute is what carriers read, not the entity type, so a GOVERNMENT brand without it is treated as an ordinary standard brand however it was registered.

Notesnotes

BRD-263 is the appeal route when this attribute is missing on an otherwise VERIFIED brand; this rule is the detection.

Rules you will hit next

Other brand rules at the same severity. A registration is judged as a whole, not rule by rule.

BRD-006Submit every name line above the address on a multi-line IRS recordHighHIGH BRD-007TCR takes only the first line of the IRS-registered nameHighHIGH BRD-010Take the legal name from the CP-575 or 147C, never a W-2 or W-9HighHIGH BRD-014An acquired business registers the details it filed taxes underHighHIGH BRD-027EIN must be old enough to have propagated to IRS recordsHighHIGH BRD-034Validate a non-US identifier against its home register before submittingHighHIGH

All brand rules

BRD-064 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.