Non-profit classification must be consistent across every field
The requirementstatement
A non-profit brand must be marked as non-profit consistently across entity type, vertical, and any company-type field.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- brand.entity_type + brand.vertical
- Where it liveslayer
- BrandBRAND
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCRTwilioInfobip
- When it appliesapplicabilityText
- Applies when the brand is a non-profit.
Why this rule existsrationale
The three fields feed different downstream systems, and a brand marked NON_PROFIT with a commercial vertical produces a registration that contradicts itself. Charity and political use-case eligibility both key off this classification, so an inconsistency blocks the use cases the organisation actually needs.
How to fix itremediation
Set the vertical to the non-profit / NGO value alongside the NON_PROFIT entity type, and declare the tax-exempt status on the brand record.
A compliant exampleexample
Entity type: NON_PROFIT · Vertical: NGO · Tax exempt status: 501(c)(3)
Rules you will hit next
Other brand rules at the same severity. A registration is judged as a whole, not rule by rule.
BRD-006Submit every name line above the address on a multi-line IRS recordHighHIGHBRD-007TCR takes only the first line of the IRS-registered nameHighHIGHBRD-010Take the legal name from the CP-575 or 147C, never a W-2 or W-9HighHIGHBRD-014An acquired business registers the details it filed taxes underHighHIGHBRD-027EIN must be old enough to have propagated to IRS recordsHighHIGHBRD-034Validate a non-US identifier against its home register before submittingHighHIGH
BRD-055 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.