The verification text must be answered within 24 hours

The requirementstatement

The sole-proprietor OTP must be answered YES within 24 hours, or the verification must be re-triggered.

Severityseverity
BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
When it bitesphase
Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject
sole-proprietor OTP state
Where it liveslayer
BrandBRAND
How Ekas settles itdetectability
Post-submissionUNDETECTABLE_PRE_SUBMISSION
The subject does not exist yet at submission time: a reply window, an expiring PIN, a queue position. Reported with its deadline.
What the fix involvesfailureClass
Wait on someone elseTERMINAL_EXTERNAL
Needs an external system or a waiting period, such as IRS propagation, a vetting result, or a carrier queue.
Who requires itauthorities
TCRTwilioTelnyx
When it appliesapplicabilityText
Applies when the brand is a sole proprietor.

Why this rule existsrationale

The window is short and it starts at submission, not when someone gets round to looking. A brand whose OTP expires does not fail loudly — it sits UNVERIFIED, and every campaign under it is refused for a reason that names the campaign rather than the unanswered text from yesterday. Registrations filed on a Friday afternoon are the classic version.

How to fix itremediation

Submit the registration while the owner is at their phone, and tell them a text is coming that needs a YES. If the window has already passed, re-trigger the OTP from the brand record rather than creating a second brand — a duplicate registration burns one of the three uses this number is allowed.

Provider rejection codescodes

The code you get back when this rule is what failed, and whether that provider lets you resubmit.

ProviderCodeResubmit
TCR552Yes
Twilio30752Yes

Check this yourselfattestation

No tool can settle this one for you. Here is the check, and what wrong looks like.

Will the number's owner be at their phone when you submit, and do they know to reply YES?

  1. 1Tell the owner before you submit: a text arrives within a minute or two, and the reply must be exactly YES.
  2. 2Submit while they are available — not on a Friday afternoon. The 24-hour window starts at submission, not when someone gets round to looking.
  3. 3If the window has passed, re-trigger the OTP from the existing brand. Do not create a second brand: that burns one of the three uses this number is allowed.

What wrong looks like: The text expires unanswered. Nothing fails loudly — the brand sits UNVERIFIED and every campaign under it is refused for a reason that names the campaign.

Notesnotes

Nothing on our side can see whether the text was answered. The user has to watch for it: the message arrives within a minute or two of submission, the reply must be exactly YES, and after 24 hours the only route is to re-trigger — which is a button on the existing brand, not a resubmission.

Rules you will hit next

Other brand rules at the same severity. A registration is judged as a whole, not rule by rule.

All brand rules

BRD-075 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.

Reading the rules is the easy part.

Ekas runs every rule that gates approval, 823 of these 915, against your registration before it reaches the carrier. It reads your site, your policy pages and your opt-in the way a reviewer would, and hands you the fix, not just the verdict.