Changing the mobile number re-runs the verification

The requirementstatement

Any change to the sole-proprietor mobile number reverts the brand to UNVERIFIED and requires the OTP to be run again.

Severityseverity: BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
When it bitesphase: Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject: brand.mobile_phone
Where it liveslayer: BrandBRAND
How Ekas settles itdetectability: DeterministicDETERMINISTIC; Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
What the fix involvesfailureClass: Wait on someone elseTERMINAL_EXTERNAL; Needs an external system or a waiting period, such as IRS propagation, a vetting result, or a carrier queue.
Who requires itauthorities: TCR
When it appliesapplicabilityText: Applies when the brand is a sole proprietor.

Why this rule existsrationale

The number is the identity, so replacing it is a new identity claim rather than a contact-details update — the status drops and campaigns under the brand stop being registrable until a fresh YES arrives. People change it for entirely ordinary reasons, usually because they switched phones or mistyped a digit, and nothing warns them that a verified brand is about to go back in the queue.

How to fix itremediation

Make the change with the new handset in hand, and expect a fresh verification text immediately. Do not change the number while a campaign is being reviewed — the brand will drop to UNVERIFIED underneath it.

Check this yourselfattestation

Ekas flags this from what you submit, but the fact that settles it sits somewhere only you can reach.

Is the new handset in the owner's hand right now, and is there no campaign under review?

1Treat this as a re-verification rather than a contact-details edit: the brand drops to UNVERIFIED the moment the number changes.
2Make the change with the owner present, expect the verification text immediately, and check no campaign is mid-review — it will be judged against an unverified brand.

What wrong looks like: A digit is corrected on a verified brand mid-week. The status drops, campaign registration stops, and nothing warned that a working brand was going back into the queue.

Notesnotes

We can see that the number is being changed; we cannot see whether the new OTP was answered, which is BRD-075. What the user has to do is treat this as a re-verification rather than an edit, and schedule it accordingly.

Rules you will hit next

One other rule reads brand.mobile_phone. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.

BRD-070The verification number must be a real US or Canadian mobileBlockingBLOCKING BRD-001A legal company name is required for every entity but a sole proprietorBlockingBLOCKING BRD-002Legal name must match the IRS record for the EINBlockingBLOCKING BRD-003Legal name must carry its exact entity suffix as filedBlockingBLOCKING BRD-008Legal name must not carry an appended personal name or roleBlockingBLOCKING BRD-009The legal name field takes the legal name, not the trading nameBlockingBLOCKING

All brand rules

BRD-076 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.