Include the suite or unit number the registry holds

The requirementstatement

Where the registration record carries a suite, unit or apartment number, the brand address must carry it too.

Severityseverity: HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
When it bitesphase: Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject: brand.street (secondary line)
Where it liveslayer: BrandBRAND
How Ekas settles itdetectability: External recordEXTERNAL_DATA; The fact that settles it lives in a register we cannot query, such as the IRS file, a postal database, or another provider’s tenant. Reported as a warning with the evidence to check, not as a pass.
What the fix involvesfailureClass: Wait on someone elseTERMINAL_EXTERNAL; Needs an external system or a waiting period, such as IRS propagation, a vetting result, or a carrier queue.
Who requires itauthorities: Quo
When it appliesapplicabilityText: Applies to every 10DLC registration.

Why this rule existsrationale

A missing secondary component reads as a partial match, and partial matches lower the trust score rather than failing outright — so nothing is rejected and the brand quietly lands in a worse carrier class. Businesses omit it because the post arrives without it, which is true and irrelevant to a string comparison.

How to fix itremediation

Add the suite or unit exactly as the registration record writes it, in the same field as the street where the form has only one address line. Done when the brand address carries every component the record does.

Check this yourselfattestation

No tool can settle this one for you. Here is the check, and what wrong looks like.

Does the registration record carry a suite, unit or apartment number — and if so, is it on the brand address too?

1Look for a secondary component on your registration extract or IRS letter. Post arriving without it proves nothing; the comparison is against the record, not the postman.
2Reproduce the abbreviation as the record writes it. "Suite 400" and "Ste 400" are different strings.

What wrong looks like: Nothing is rejected. The partial match lowers the trust score, and the brand quietly lands in a worse carrier class with no finding to point at.

Notesnotes

What the registry holds is not visible to us. The user has to check their own registration extract or IRS letter for a secondary component and reproduce it — including the abbreviation, since "Suite 400" and "Ste 400" are different strings to the comparison.

Rules you will hit next

Other brand rules at the same severity. A registration is judged as a whole, not rule by rule.

BRD-006Submit every name line above the address on a multi-line IRS recordHighHIGH BRD-007TCR takes only the first line of the IRS-registered nameHighHIGH BRD-010Take the legal name from the CP-575 or 147C, never a W-2 or W-9HighHIGH BRD-014An acquired business registers the details it filed taxes underHighHIGH BRD-027EIN must be old enough to have propagated to IRS recordsHighHIGH BRD-034Validate a non-US identifier against its home register before submittingHighHIGH

All brand rules

BRD-097 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.