Register the company address, not the branch you work from

JSONMarkdown

The requirementstatement

A branch or local-office address must not be submitted where the official registered company address differs.

Severityseverity
HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
When it bitesphase
Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject
brand.street
Where it liveslayer
BrandBRAND
How Ekas settles itdetectability
Human checkHUMAN
Only someone holding the document or making the call can settle it. Ekas tells you exactly what to look at.
What the fix involvesfailureClass
Supply evidenceTERMINAL_EVIDENCE
Needs proof only you hold: a screenshot, a recording, a scan of the form people signed.
Who requires itauthorities
HighLevel
When it appliesapplicabilityText
Applies to every 10DLC registration.

Why this rule existsrationale

Whoever fills in the form gives the address they sit at, which for any business with more than one site is not the registered one. It is not rejected outright — it drags the trust score down, which is worse, because the brand verifies and then underperforms with no finding to point at.

How to fix itremediation

Use the address on the company registration — the registered office or principal place of business — even where nobody sits there. Branch addresses belong on the website and in the campaign content, not on the brand record.

Check this yourselfattestation

No tool can settle this one for you. Here is the check, and what wrong looks like.

Is the address on this brand the registered company address, rather than the office whoever filled in the form sits in?

  1. 1Ask whoever files the company's returns which address the registration record holds — the registered office or principal place of business.
  2. 2Use that one even if nobody sits there. Branch addresses belong on the website and in campaign content, not on the brand record.

What wrong looks like: A regional office address is submitted because that is where the person filling in the form works. The brand verifies and then underperforms, with the score drag and no finding to explain it.

Notesnotes

Nothing on the form distinguishes a branch from a head office. The user has to establish which address their registration record holds and use that one, which usually means asking whoever files the company's returns rather than whoever is filling in this form.

Rules you will hit next

3 other rules read brand.street. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.

BRD-096Brand address must be a physical address, not a PO boxBlockingBLOCKINGBRD-099The address is checked against spam and scam complaint dataBlockingBLOCKINGBRD-101Express PIN delivery needs a real street addressHighHIGHBRD-006Submit every name line above the address on a multi-line IRS recordHighHIGHBRD-007TCR takes only the first line of the IRS-registered nameHighHIGHBRD-010Take the legal name from the CP-575 or 147C, never a W-2 or W-9HighHIGH

All brand rules

BRD-098 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.

Reading the rules is the easy part.

Ekas runs every rule that gates approval, 823 of these 915, against your registration before it reaches the carrier. It reads your site, your policy pages and your opt-in the way a reviewer would, and hands you the fix, not just the verdict.

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