The support phone must be in E.164
The requirementstatement
The brand support phone must be submitted in E.164: a leading plus, the country code, and digits with no separators.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- brand.phone
- Where it liveslayer
- BrandBRAND
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCRAWSTelnyx
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
E.164 is the only form the registry parses unambiguously — a number with dashes or brackets is either rejected outright or silently truncated, and a truncated support number is worse than a missing one because nothing flags it. Forms that display a friendly format and submit what was displayed are the usual cause.
How to fix itremediation
Strip the spaces, dashes, dots and brackets, and prefix the country code with a plus. A US number becomes +1 followed by ten digits. Done when the value matches +[country code][digits] with nothing else in it.
A compliant exampleexample
phone: +14155550134 — not 415-555-0134 and not (415) 555-0134
Rules you will hit next
4 other rules read brand.phone. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
BRD-072Sole proprietor mobile number has a reuse limitBlockingBLOCKINGBRD-102A brand support phone number is requiredBlockingBLOCKINGBRD-104The support phone must reach the businessHighHIGHBRD-106The business phone should be findable in a web searchMediumMEDIUMBRD-001A legal company name is required for every entity but a sole proprietorBlockingBLOCKINGBRD-002Legal name must match the IRS record for the EINBlockingBLOCKING
BRD-103 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.