A brand with no website must attach its policy document
The requirementstatement
Where the brand registers no website, a compliant policy document must be attached to the registration or hosted at a public URL.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- policy attachment
- Where it liveslayer
- BrandBRAND
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the policyTERMINAL_POLICY
- The fix lives in your privacy policy or SMS terms. Ekas can generate the missing clauses.
- Who requires itauthorities
- Alive5BeeTexting
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Every consent and disclosure requirement assumes a page a reviewer can open. A business with no website is not disqualified — plenty of legitimate senders have none — but it has to supply the same content some other way, and nothing on the form says so. The registration is refused for missing policies that the business would happily have provided.
How to fix itremediation
Publish the privacy policy and the SMS terms at a public URL — a hosted document, a Google Doc set to public, or a one-page site — and cite them on the registration. Done when both documents open in a browser with no login and are reachable from the registration.
A compliant exampleexample
policy_document_url: https://cdn.acmecoffee.com/compliance/sms-privacy-policy.pdf — where no website is registered
Common mistakespitfalls
- A document behind a login, or one that downloads rather than displays, cannot be reviewed. The test is whether a stranger can read it in a browser.
Rules you will hit next
Other brand rules at the same severity. A registration is judged as a whole, not rule by rule.
BRD-001A legal company name is required for every entity but a sole proprietorBlockingBLOCKINGBRD-002Legal name must match the IRS record for the EINBlockingBLOCKINGBRD-003Legal name must carry its exact entity suffix as filedBlockingBLOCKINGBRD-008Legal name must not carry an appended personal name or roleBlockingBLOCKINGBRD-009The legal name field takes the legal name, not the trading nameBlockingBLOCKINGBRD-011A legal business name may back only one brand across the whole registryBlockingBLOCKING
BRD-143 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.