A website may back only one brand

The requirementstatement

A website URL already registered against another brand cannot be registered again.

Severityseverity: BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
When it bitesphase: Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject: brand.website
Where it liveslayer: BrandBRAND
How Ekas settles itdetectability: External recordEXTERNAL_DATA; The fact that settles it lives in a register we cannot query, such as the IRS file, a postal database, or another provider’s tenant. Reported as a warning with the evidence to check, not as a pass.
What the fix involvesfailureClass: Wait on someone elseTERMINAL_EXTERNAL; Needs an external system or a waiting period, such as IRS propagation, a vetting result, or a carrier queue.
Who requires itauthorities: TwilioTCR
When it appliesapplicabilityText: Applies to every 10DLC registration.

Why this rule existsrationale

The site is treated as an identity key, so two brands claiming the same one is read as one business registered twice — which is the thing per-brand accountability exists to prevent. Franchise groups and multi-location businesses hit it legitimately: every location wants its own brand, and they all share the corporate site.

How to fix itremediation

Give each brand its own web presence — a location page on its own subdomain, or the franchisee's own site — rather than pointing several brands at one corporate root. Where the same legal entity is behind both, register one brand and run several campaigns under it instead.

Provider rejection codescodes

The code you get back when this rule is what failed, and whether that provider lets you resubmit.

Provider	Code	Resubmit
Twilio	30703	Yes

Check this yourselfattestation

No tool can settle this one for you. Here is the check, and what wrong looks like.

Has any other brand — a franchisor, another location, a former agency — already been registered against this website?

1Ask the franchisor or head office whether a brand already exists on the corporate URL.
2Where several locations need their own brands, give each its own web presence: a location page on its own subdomain, or the franchisee's own site.
3Where the same legal entity is behind both, register one brand and run several campaigns under it.

What wrong looks like: Six locations point at one corporate root. The first registration works and every later one is refused, against a record the franchisee cannot see.

Notesnotes

The collision is registry-wide and invisible to us. What the user has to establish is whether anyone else — a franchisor, a former agency, another location — has already registered a brand against this URL, because the second registration is the one that is refused.

Rules you will hit next

6 other rules read brand.website. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.

BRD-125The website URL must carry an explicit schemeBlockingBLOCKING WEB-001A brand website URL is requiredBlockingBLOCKING WEB-009The website must resolve and return contentBlockingBLOCKING WEB-014Staging, admin and internal hosts must not be the brand websiteBlockingBLOCKING BRD-126The brand website is the root domain, not a page inside itMediumMEDIUM WEB-004The website value must fit the provider field limitMediumMEDIUM

All brand rules

BRD-135 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.