brandRelationship must be one of the five account tiers

The requirementstatement

Outside the sole-proprietor tier, brandRelationship must be one of BASIC_ACCOUNT, SMALL_ACCOUNT, MEDIUM_ACCOUNT, LARGE_ACCOUNT or KEY_ACCOUNT.

Severityseverity: BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
When it bitesphase: Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject: brand.brand_relationship
Where it liveslayer: BrandBRAND
How Ekas settles itdetectability: DeterministicDETERMINISTIC; Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
What the fix involvesfailureClass: Fix the fieldRETRY_FIELD; A better value in the form fixes it. Ekas can rewrite it and re-check.
Who requires itauthorities: TCR
When it appliesapplicabilityText: Applies when the brand is NOT a sole proprietor.

Why this rule existsrationale

This field describes the CSP's commercial relationship with the brand, not the brand's size, and it is mandatory — so a submission that leaves it out or invents a value is rejected on a field the customer has never heard of and the integrator guessed at. Nothing downstream depends on which tier is chosen, which is exactly why it gets filled in carelessly.

How to fix itremediation

Set brandRelationship to the tier that describes your commercial relationship with this customer — BASIC_ACCOUNT is the honest answer for most self-serve registrations. Done when the value is one of the five, in upper case with the underscore.

A compliant exampleexample

brand_relationship: BASIC_ACCOUNT

Provider rejection codescodes

The code you get back when this rule is what failed, and whether that provider lets you resubmit.

Provider	Code	Resubmit
TCR	501	Yes

Notesnotes

Checked only where a value is present: a registration that has not reached this field yet is undecided rather than wrong. The field is genuinely required at submission, so an empty one will be rejected by the API even though this rule stays quiet about it.

Rules you will hit next

One other rule reads brand.brand_relationship. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.

BRD-154The account tier cannot be changed more than once a quarterMediumMEDIUM BRD-001A legal company name is required for every entity but a sole proprietorBlockingBLOCKING BRD-002Legal name must match the IRS record for the EINBlockingBLOCKING BRD-003Legal name must carry its exact entity suffix as filedBlockingBLOCKING BRD-008Legal name must not carry an appended personal name or roleBlockingBLOCKING BRD-009The legal name field takes the legal name, not the trading nameBlockingBLOCKING

All brand rules

BRD-153 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.