The named contact must be authorised to act for the business

JSONMarkdown

The requirementstatement

The brand contact must be an authorised representative of the business, not a generic, third-party or aggregator name.

Severityseverity
HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
When it bitesphase
Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject
brand.authorized_rep
Where it liveslayer
BrandBRAND
How Ekas settles itdetectability
Human checkHUMAN
Only someone holding the document or making the call can settle it. Ekas tells you exactly what to look at.
What the fix involvesfailureClass
Supply evidenceTERMINAL_EVIDENCE
Needs proof only you hold: a screenshot, a recording, a scan of the form people signed.
Who requires itauthorities
AWSBandwidthHighLevelCTIA
When it appliesapplicabilityText
Applies to every 10DLC registration.

Why this rule existsrationale

This person is treated as the party who attested to the registration, so the name matters when a carrier asks who authorised the programme. A vendor's account manager or a shared "Marketing Team" entry means nobody at the business did — and that is a materially different answer from the one the registration implies.

How to fix itremediation

Name someone employed by the business with authority to commit it — an owner, an officer, or the manager who owns the messaging programme. Get their agreement before naming them, because they may be contacted about it.

Provider rejection codescodes

The code you get back when this rule is what failed, and whether that provider lets you resubmit.

ProviderCodeResubmit
Twilio30972Yes

Check this yourselfattestation

No tool can settle this one for you. Here is the check, and what wrong looks like.

Does the named representative work for the business, have authority to commit it, and know they have been named?

  1. 1Confirm the person is a real employee — an owner, an officer, or the manager who owns the messaging programme.
  2. 2Tell them they have been named and that they may be contacted about it.
  3. 3Rule out the two substitutes: a vendor's account manager, and a generic entry like "Marketing Team".

What wrong looks like: A reviewer calls the business and finds nobody by that name. The registration implies somebody at the business attested to it, and nobody did.

Notesnotes

Nothing on the form shows whether the named person works for the business. What the user has to do is confirm the person is a real employee with authority and knows they have been named — a reviewer who calls the business and finds nobody by that name treats the whole registration as unverified.

Rules you will hit next

Other brand rules at the same severity. A registration is judged as a whole, not rule by rule.

BRD-006Submit every name line above the address on a multi-line IRS recordHighHIGHBRD-007TCR takes only the first line of the IRS-registered nameHighHIGHBRD-010Take the legal name from the CP-575 or 147C, never a W-2 or W-9HighHIGHBRD-014An acquired business registers the details it filed taxes underHighHIGHBRD-027EIN must be old enough to have propagated to IRS recordsHighHIGHBRD-034Validate a non-US identifier against its home register before submittingHighHIGH

All brand rules

BRD-164 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.

Reading the rules is the easy part.

Ekas runs every rule that gates approval, 823 of these 915, against your registration before it reaches the carrier. It reads your site, your policy pages and your opt-in the way a reviewer would, and hands you the fix, not just the verdict.

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