The opt-in evidence must be on the brand's own domain
The requirementstatement
The website domain shown in the opt-in evidence must match the brand's registered domain.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- evidence domain vs brand.website
- Where it liveslayer
- BrandBRAND
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- Twilio
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Opt-in evidence naming a different company than the brand is the single clearest sign that the wrong entity was registered — the consent belongs to whoever is named on the page, and that is not the brand being registered. It is also what an ISV registration looks like from the outside, which is why reviewers treat it as decisive rather than as a filing error.
How to fix itremediation
Attach evidence captured on the brand's own site. If the opt-in genuinely happens on another company's domain, that company is the brand — register them instead. Done when the domain visible in the evidence and the registered website are the same business.
A compliant exampleexample
evidence: https://cdn.acmecoffee.com/compliance/checkout-optin.png · website: https://acmecoffee.com — the same registrable domain
Common mistakespitfalls
- A CDN or asset subdomain of the brand's own domain is fine; a hosting service on somebody else's domain is not, because the reviewer cannot tell whose page it was.
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| Twilio | 30927 | Yes |
Notesnotes
Compares the registrable domain of each hosted artifact against the brand website. What it cannot see is the domain rendered INSIDE a screenshot — an artifact hosted on the brand's CDN can still show another company's checkout — so a PASS here is a necessary condition rather than a sufficient one, and the vision rules judge the picture itself.
Rules you will hit next
Other brand rules at the same severity. A registration is judged as a whole, not rule by rule.
BRD-006Submit every name line above the address on a multi-line IRS recordHighHIGHBRD-007TCR takes only the first line of the IRS-registered nameHighHIGHBRD-010Take the legal name from the CP-575 or 147C, never a W-2 or W-9HighHIGHBRD-014An acquired business registers the details it filed taxes underHighHIGHBRD-027EIN must be old enough to have propagated to IRS recordsHighHIGHBRD-034Validate a non-US identifier against its home register before submittingHighHIGH
BRD-149 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.