The starter brand class is deprecated
The requirementstatement
A deprecated starter-class brand must not be created or updated.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- the brand class
- Where it liveslayer
- BrandBRAND
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- Twilio
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
The class is disabled rather than discouraged, so both creation and update are refused — which means an existing starter brand cannot be corrected in place either, and the only route forward is migration to a standard class. Integrations built against the older documentation still send it, and the failure names the class rather than explaining that it is gone.
How to fix itremediation
Register as a standard or low-volume standard brand instead. Where a starter brand already exists, migrate it rather than trying to update it — updates to the class are refused along with creations. Done when the brand class is one that is still supported.
A compliant exampleexample
brand_class: LOW_VOLUME_STANDARD — the supported low-cost route, in place of the deprecated STARTER class
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| Twilio | 21726 | No |
Rules you will hit next
Other brand rules at the same severity. A registration is judged as a whole, not rule by rule.
BRD-001A legal company name is required for every entity but a sole proprietorBlockingBLOCKINGBRD-002Legal name must match the IRS record for the EINBlockingBLOCKINGBRD-003Legal name must carry its exact entity suffix as filedBlockingBLOCKINGBRD-008Legal name must not carry an appended personal name or roleBlockingBLOCKINGBRD-009The legal name field takes the legal name, not the trading nameBlockingBLOCKINGBRD-011A legal business name may back only one brand across the whole registryBlockingBLOCKING
BRD-203 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.