Campaigns cannot be submitted while vetting is in review

The requirementstatement

A campaign must not be submitted while the brand's vetting is still in review.

Severityseverity: BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
When it bitesphase: Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject: the vet state
Where it liveslayer: BrandBRAND
How Ekas settles itdetectability: DeterministicDETERMINISTIC; Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
What the fix involvesfailureClass: Wait on someone elseTERMINAL_EXTERNAL; Needs an external system or a waiting period, such as IRS propagation, a vetting result, or a carrier queue.
Who requires itauthorities: AWS
When it appliesapplicabilityText: Applies to every 10DLC registration.

Why this rule existsrationale

The campaign is evaluated against the brand's standing at the moment it arrives, so one submitted mid-review is judged against an unfinished brand and refused — and the refusal names the campaign, which sends people to rewrite copy that was never the problem. Teams do it because the vet takes days and the campaign is ready now.

How to fix itremediation

Wait for the vet to reach a final state before submitting the campaign. Subscribe to the brand status event (BRD-194) rather than polling, so the campaign goes in the moment the brand is ready instead of the next time somebody checks.

Check this yourselfattestation

Ekas flags this from what you submit, but the fact that settles it sits somewhere only you can reach.

Has the brand's vet reached a final state, rather than still being in review, at the moment the campaign goes in?

1Read the vet status on the brand immediately before submitting the campaign.
2Subscribe to the brand status event rather than polling, so the campaign goes in the moment the brand is ready instead of the next time somebody checks.

What wrong looks like: The campaign is ready and the vet takes days, so it is submitted anyway. The refusal names the campaign, and copy that was never the problem gets rewritten.

Notesnotes

The wait is at the vetting provider and nothing on our side shortens it. What the user has to do is sequence the two submissions — brand first, campaign after the vet lands — because a campaign refused for this reason still consumes a submission and, on some providers, a fee.

Rules you will hit next

One other rule reads the vet state. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.

BRD-254Appeal only a vet that has finishedBlockingBLOCKING BRD-001A legal company name is required for every entity but a sole proprietorBlockingBLOCKING BRD-002Legal name must match the IRS record for the EINBlockingBLOCKING BRD-003Legal name must carry its exact entity suffix as filedBlockingBLOCKING BRD-008Legal name must not carry an appended personal name or roleBlockingBLOCKING BRD-009The legal name field takes the legal name, not the trading nameBlockingBLOCKING

All brand rules

BRD-207 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.