An imported vet must match the brand exactly, and carry its token

The requirementstatement

On a vet import, the legal name and entity type must match the vetting report exactly, and the vetting token must be supplied.

Severityseverity: BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
When it bitesphase: Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject: the vet import payload
Where it liveslayer: BrandBRAND
How Ekas settles itdetectability: DeterministicDETERMINISTIC; Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
What the fix involvesfailureClass: Fix the fieldRETRY_FIELD; A better value in the form fixes it. Ekas can rewrite it and re-check.
Who requires itauthorities: TCR
When it appliesapplicabilityText: Applies to every 10DLC registration.

Why this rule existsrationale

The import attaches somebody else's examination to this brand, so the registry checks that the two describe the same company before accepting it — and it compares strings. A report issued to "Acme Coffee Company" cannot be imported onto a brand registered as "Acme Coffee Co, LLC" even though everyone involved knows they are the same business.

How to fix itremediation

Compare the report against the brand field by field before importing, and correct whichever is wrong — usually the brand, since the report reflects what the vetting provider verified. Supply the verification certificate token with the import. Done when name and entity type match character for character and the token is attached.

A compliant exampleexample

vet report legal name: Acme Coffee Co, LLC · brand company_name: Acme Coffee Co, LLC · token: supplied

Common mistakespitfalls

Correcting the brand name to match the report is itself an identity change (BRD-044), so do it before the import rather than during it.

Provider rejection codescodes

The code you get back when this rule is what failed, and whether that provider lets you resubmit.

Provider	Code	Resubmit
TCR	538	Yes
TCR	520	Yes

Rules you will hit next

Other brand rules at the same severity. A registration is judged as a whole, not rule by rule.

BRD-001A legal company name is required for every entity but a sole proprietorBlockingBLOCKING BRD-002Legal name must match the IRS record for the EINBlockingBLOCKING BRD-003Legal name must carry its exact entity suffix as filedBlockingBLOCKING BRD-008Legal name must not carry an appended personal name or roleBlockingBLOCKING BRD-009The legal name field takes the legal name, not the trading nameBlockingBLOCKING BRD-011A legal business name may back only one brand across the whole registryBlockingBLOCKING

All brand rules

BRD-216 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.