The vetting provider must support this entity type and country
The requirementstatement
The chosen vetting provider must support the brand's entity type and country of registration.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- vet provider vs brand.entity_type / brand.country
- Where it liveslayer
- BrandBRAND
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCR
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
The providers cover different ground — one takes public, private, non-profit and government brands, another only US private and public companies, and the political route is import-only — so an order placed with the wrong one is refused after it is paid for. Nothing in the ordering flow narrows the list to the ones that can actually take your brand.
How to fix itremediation
Check the provider's coverage before ordering: Aegis takes public, private, non-profit and government brands; WMC takes US private and public companies only; Campaign Verify is political and import-only. Done when the provider you order from lists your entity type and country.
A compliant exampleexample
vetting provider: AEGIS for a NON_PROFIT brand — WMC does not cover non-profits
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| TCR | 525 | Yes |
Notesnotes
The coverage matrix is published by TCR and changes as providers are added. Only the two documented exclusions are checked here — WMC's US-private-and-public-only scope, and Campaign Verify being import-only — so a provider passing this check should still be confirmed against the current matrix.
Rules you will hit next
Other brand rules at the same severity. A registration is judged as a whole, not rule by rule.
BRD-001A legal company name is required for every entity but a sole proprietorBlockingBLOCKINGBRD-002Legal name must match the IRS record for the EINBlockingBLOCKINGBRD-003Legal name must carry its exact entity suffix as filedBlockingBLOCKINGBRD-008Legal name must not carry an appended personal name or roleBlockingBLOCKINGBRD-009The legal name field takes the legal name, not the trading nameBlockingBLOCKINGBRD-011A legal business name may back only one brand across the whole registryBlockingBLOCKING
BRD-215 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.