Import the same token into every instance of the same brand
The requirementstatement
Where the same brand is registered by more than one CSP, the same vetting token must be imported into each instance.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- the vet token across brand instances
- Where it liveslayer
- BrandBRAND
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCR
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Throughput follows the vet, and the vet is attached to a brand instance rather than to the business — so a brand registered through two CSPs with the token imported into only one of them sends fast on one route and slowly on the other, for no visible reason. Only the Aegis standard token can be reused this way; every other partner issues single-use tokens.
How to fix itremediation
Import the same Aegis standard token into each duplicate brand instance, rather than ordering a fresh vet per CSP. Done when every instance of the brand reports the same vetting score.
A compliant exampleexample
vetting token: the same Aegis certificate imported into both the Twilio and the Telnyx brand instances
Common mistakespitfalls
- Political tokens are single-use (BRD-246) and cannot be spread this way — the reuse rule is specific to the Aegis standard class.
Rules you will hit next
Other brand rules at the same severity. A registration is judged as a whole, not rule by rule.
BRD-006Submit every name line above the address on a multi-line IRS recordHighHIGHBRD-007TCR takes only the first line of the IRS-registered nameHighHIGHBRD-010Take the legal name from the CP-575 or 147C, never a W-2 or W-9HighHIGHBRD-014An acquired business registers the details it filed taxes underHighHIGHBRD-027EIN must be old enough to have propagated to IRS recordsHighHIGHBRD-034Validate a non-US identifier against its home register before submittingHighHIGH
BRD-218 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.