Editing the brand expires a completed vet

The requirementstatement

A completed vet expires when the brand information behind it changes.

Severityseverity
HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
When it bitesphase
Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject
the brand diff vs the vet state
Where it liveslayer
BrandBRAND
How Ekas settles itdetectability
DeterministicDETERMINISTIC
Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
What the fix involvesfailureClass
Wait on someone elseTERMINAL_EXTERNAL
Needs an external system or a waiting period, such as IRS propagation, a vetting result, or a carrier queue.
Who requires itauthorities
TCR
When it appliesapplicabilityText
Applies to every 10DLC registration.

Why this rule existsrationale

The vet certifies the brand as it stood, so an edit invalidates it in the same way a change of address invalidates an identity document — and the expiry is silent. Throughput drops back to the unvetted tier and the first anyone knows is a queue building on a send that used to clear.

How to fix itremediation

Batch brand edits and make them before ordering the vet, not after. Where an edit is unavoidable on a vetted brand, budget for re-ordering the vet and expect the cooldown in BRD-221 to apply to it.

Check this yourselfattestation

Ekas flags this from what you submit, but the fact that settles it sits somewhere only you can reach.

Is this brand edit worth losing the completed vet that is pinned to the current record?

  1. 1Check whether a completed vet is attached before making the edit.
  2. 2Batch edits and make them before ordering the vet, not after.
  3. 3Where the edit is unavoidable, budget for re-ordering the vet and expect the three-month cooldown to apply.

What wrong looks like: The expiry is silent. Throughput drops to the unvetted tier and the first anyone knows is a queue building on a send that used to clear.

Notesnotes

The expiry happens at the registry when the change lands. What the user has to do is treat a completed vet as pinned to the current brand record: check whether an edit is worth losing it before making it, because getting it back costs the fee again and the time again.

Rules you will hit next

Other brand rules at the same severity. A registration is judged as a whole, not rule by rule.

All brand rules

BRD-222 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.

Reading the rules is the easy part.

Ekas runs every rule that gates approval, 823 of these 915, against your registration before it reaches the carrier. It reads your site, your policy pages and your opt-in the way a reviewer would, and hands you the fix, not just the verdict.