Website and contact email must be in place before an identity-plus vet
The requirementstatement
The brand website and business contact email must be populated before an Authentication+ or RBM vet is ordered.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- brand.website + brand.business_contact_email
- Where it liveslayer
- BrandBRAND
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCR
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
These vets verify the brand through its own domain and mailbox, so ordering one before either exists submits an examination with nothing to examine — it is refused on a missing field after the fee is taken. The two fields are optional on an ordinary brand, which is exactly why they are empty at the moment somebody decides to order the vet.
How to fix itremediation
Populate the brand website and the business contact email, and let the update settle on the brand record, before placing the vet order. Done when both fields read back from the brand and the mailbox has been tested (BRD-119).
A compliant exampleexample
website: https://acmecoffee.com · business_contact_email: jane.doe@acmecoffee.com — both present before the order
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| TCR | 501 | Yes |
Rules you will hit next
Other brand rules at the same severity. A registration is judged as a whole, not rule by rule.
BRD-001A legal company name is required for every entity but a sole proprietorBlockingBLOCKINGBRD-002Legal name must match the IRS record for the EINBlockingBLOCKINGBRD-003Legal name must carry its exact entity suffix as filedBlockingBLOCKINGBRD-008Legal name must not carry an appended personal name or roleBlockingBLOCKINGBRD-009The legal name field takes the legal name, not the trading nameBlockingBLOCKINGBRD-011A legal business name may back only one brand across the whole registryBlockingBLOCKING
BRD-223 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.