The 2FA PIN must be completed inside the vet's window

The requirementstatement

The business contact must complete the Authentication+ 2FA PIN within 30 days of the vet being submitted, or the vet must be re-submitted.

Severityseverity
BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
When it bitesphase
Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject
the Authentication+ 2FA state
Where it liveslayer
BrandBRAND
How Ekas settles itdetectability
Post-submissionUNDETECTABLE_PRE_SUBMISSION
The subject does not exist yet at submission time: a reply window, an expiring PIN, a queue position. Reported with its deadline.
What the fix involvesfailureClass
Wait on someone elseTERMINAL_EXTERNAL
Needs an external system or a waiting period, such as IRS propagation, a vetting result, or a carrier queue.
Who requires itauthorities
TCRTwilio
When it appliesapplicabilityText
Applies when the brand is a public company.

Why this rule existsrationale

The window belongs to the vet rather than to the email, and it runs whether or not anyone saw the message — so a vet ordered before a quiet period expires quietly, and the fee goes with it. Public companies, whose contact is usually a senior person with a filtered mailbox, are the ones this catches.

How to fix itremediation

Tell the named contact the mail is coming, before it is sent, and get their confirmation that they have completed the PIN. Track the 30-day deadline from the order date rather than from the mail date. Done when the brand reports Authentication+ active.

Provider rejection codescodes

The code you get back when this rule is what failed, and whether that provider lets you resubmit.

ProviderCodeResubmit
TCR565Yes
Twilio21737Yes

Check this yourselfattestation

No tool can settle this one for you. Here is the check, and what wrong looks like.

Has the named contact confirmed to you, in words, that they completed the PIN?

  1. 1Brief the contact before the vet is ordered, not after the mail is sent.
  2. 2Track the 30-day deadline from the order date, not from the mail date, and chase inside the first week rather than the fourth.
  3. 3Done when the brand itself reports Authentication+ active.

What wrong looks like: A vet ordered before a quiet period expires quietly, taking the fee with it. The contact is usually a senior person with a filtered mailbox who never saw the message.

Notesnotes

The window is 30 days for the vet and 7 for the emailed link inside it (BRD-227); both are live and neither is visible to us. What the user has to do is own the deadline themselves — brief the contact before ordering, and chase inside the first week rather than the fourth.

Rules you will hit next

Other brand rules at the same severity. A registration is judged as a whole, not rule by rule.

All brand rules

BRD-226 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.

Reading the rules is the easy part.

Ekas runs every rule that gates approval, 823 of these 915, against your registration before it reaches the carrier. It reads your site, your policy pages and your opt-in the way a reviewer would, and hands you the fix, not just the verdict.