Identity-plus vetting is for public companies only
The requirementstatement
An Authentication+ vet must not be ordered for a brand that is not PUBLIC_PROFIT.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- the vet order + brand.entity_type
- Where it liveslayer
- BrandBRAND
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCR
- When it appliesapplicabilityText
- Applies when the brand is NOT a public company.
Why this rule existsrationale
Authentication+ is the two-factor confirmation designed for listed companies, and the registry refuses the order for any other entity type rather than downgrading it to something available. Teams order it because it is the strongest-sounding option on the list, and the fee is taken before the refusal.
How to fix itremediation
Order a standard vet instead — it is the one that raises throughput for a private, non-profit or government brand. Authentication+ is not a higher tier of the same thing; it is a different verification for a different entity type.
A compliant exampleexample
vetting class: STANDARD for a PRIVATE_PROFIT brand — not AUTHPLUS
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| TCR | 592 | Yes |
Rules you will hit next
Other brand rules at the same severity. A registration is judged as a whole, not rule by rule.
BRD-001A legal company name is required for every entity but a sole proprietorBlockingBLOCKINGBRD-002Legal name must match the IRS record for the EINBlockingBLOCKINGBRD-003Legal name must carry its exact entity suffix as filedBlockingBLOCKINGBRD-008Legal name must not carry an appended personal name or roleBlockingBLOCKINGBRD-009The legal name field takes the legal name, not the trading nameBlockingBLOCKINGBRD-011A legal business name may back only one brand across the whole registryBlockingBLOCKING
BRD-230 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.