The emailed verification link expires after a week

The requirementstatement

The Authentication+ verification link and PIN expire after seven days and must be re-requested.

Severityseverity: HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
When it bitesphase: Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject: the Authentication+ email link
Where it liveslayer: BrandBRAND
How Ekas settles itdetectability: Post-submissionUNDETECTABLE_PRE_SUBMISSION; The subject does not exist yet at submission time: a reply window, an expiring PIN, a queue position. Reported with its deadline.
What the fix involvesfailureClass: Wait on someone elseTERMINAL_EXTERNAL; Needs an external system or a waiting period, such as IRS propagation, a vetting result, or a carrier queue.
Who requires itauthorities: AWSVonageTelnyxAegis
When it appliesapplicabilityText: Applies when the brand is a public company.

Why this rule existsrationale

Two different clocks run on the same vet: thirty days for the vet, seven for the mail inside it — so the link dies three weeks before the vet does, and a contact who returns from leave to find the message finds a link that no longer works. Requesting a fresh one is simple and nothing tells you that it is what you need.

How to fix itremediation

Re-request the verification mail rather than waiting on the old one, and have the contact complete it the same day it arrives. Done when the PIN is accepted and the brand reports Authentication+ active.

Check this yourselfattestation

No tool can settle this one for you. Here is the check, and what wrong looks like.

Will the contact be available to complete the PIN the same day the mail arrives?

1Request the verification mail when the contact is at their desk — the link is short-lived, roughly seven days inside a thirty-day vet window.
2If they return from leave to a dead link, re-request a fresh mail rather than waiting on the old one. Nothing tells you that is what you need.

What wrong looks like: The link dies three weeks before the vet does. The contact finds the message, clicks it, and gets an error that suggests the whole vet has failed.

Notesnotes

The seven-day figure comes from the CPaaS documentation and is marked UNVERIFIED against a secondary source in the research; the thirty-day vet window (BRD-226) is TCR's own and is firm. What the user has to do is treat the link as short-lived whichever number is right: request it when the contact is available, not before.

Rules you will hit next

Other brand rules at the same severity. A registration is judged as a whole, not rule by rule.

BRD-006Submit every name line above the address on a multi-line IRS recordHighHIGH BRD-007TCR takes only the first line of the IRS-registered nameHighHIGH BRD-010Take the legal name from the CP-575 or 147C, never a W-2 or W-9HighHIGH BRD-014An acquired business registers the details it filed taxes underHighHIGH BRD-027EIN must be old enough to have propagated to IRS recordsHighHIGH BRD-034Validate a non-US identifier against its home register before submittingHighHIGH

All brand rules

BRD-227 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.