A political token imports only onto an eligible, campaign-free brand

The requirementstatement

A Campaign Verify token may be imported only onto a US-based non-profit brand without 501(c) status, and only while the brand has no active campaigns.

Severityseverity
BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
When it bitesphase
Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject
the Campaign Verify import target
Where it liveslayer
BrandBRAND
How Ekas settles itdetectability
DeterministicDETERMINISTIC
Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
What the fix involvesfailureClass
Fix the fieldRETRY_FIELD
A better value in the form fixes it. Ekas can rewrite it and re-check.
Who requires itauthorities
TCR
When it appliesapplicabilityText
Applies to every 10DLC registration.

Why this rule existsrationale

Two independent conditions, and the second is the one that catches people: the import is refused once campaigns exist, so a brand that registered a campaign first has to unwind it to complete the verification. Political teams reliably register the campaign first, because the campaign is the thing they are actually trying to launch.

How to fix itremediation

Import the token onto the brand before registering any campaign under it. If campaigns already exist, deactivate them, complete the import, then register them again. Done when the import lands on a US non-profit brand with no 501(c) status and no active campaigns.

A compliant exampleexample

entity_type: NON_PROFIT · country: US · tax_exempt_status: (none) · active campaigns: 0 — then import the token

Common mistakespitfalls

  • Deactivating a campaign to unblock the import means re-registering it afterwards, and the second registration is reviewed like any other.

Provider rejection codescodes

The code you get back when this rule is what failed, and whether that provider lets you resubmit.

ProviderCodeResubmit
TCR541Yes
TCR540Yes

Rules you will hit next

Other brand rules at the same severity. A registration is judged as a whole, not rule by rule.

All brand rules

BRD-244 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.

Reading the rules is the easy part.

Ekas runs every rule that gates approval, 823 of these 915, against your registration before it reaches the carrier. It reads your site, your policy pages and your opt-in the way a reviewer would, and hands you the fix, not just the verdict.