A political token is used once and once only
The requirementstatement
Each Campaign Verify token is single-use and unique to one brand and CSP; a second use requires a reissue or a fresh political vet.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- the Campaign Verify token
- Where it liveslayer
- BrandBRAND
- How Ekas settles itdetectability
- External recordEXTERNAL_DATA
- The fact that settles it lives in a register we cannot query, such as the IRS file, a postal database, or another provider’s tenant. Reported as a warning with the evidence to check, not as a pass.
- What the fix involvesfailureClass
- Wait on someone elseTERMINAL_EXTERNAL
- Needs an external system or a waiting period, such as IRS propagation, a vetting result, or a carrier queue.
- Who requires itauthorities
- TwilioTCR
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
How to fix itremediation
Use each token on exactly one brand at one CSP. Where the same organisation registers through two providers, request a second token from Campaign Verify rather than importing the first one twice — and request it before you need it.
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| Twilio | 21722 | Yes |
| TCR | 543 | Yes |
Check this yourselfattestation
No tool can settle this one for you. Here is the check, and what wrong looks like.
Has this Campaign Verify token been used on any other brand or at any other CSP?
- 1Keep a record of which brand each token went to. The refusal on a second import does not say where the first one was used.
- 2Registering the same organisation through two providers means requesting a second token from Campaign Verify — before you need it, since it is not self-service.
What wrong looks like: Standard vetting tokens can be spread across duplicate brand instances, so an operator applies the same habit to a political one. The reuse is refused and getting another costs days.
Notesnotes
Rules you will hit next
Other brand rules at the same severity. A registration is judged as a whole, not rule by rule.
BRD-246 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.