Declared embedded links must come with a sample URL
The requirementstatement
A campaign declaring embedded links must supply the example link, at most 255 characters and at most fifteen entries.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.embedded_link_sample
- Where it liveslayer
- CampaignCAMPAIGN
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCRVonage
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
The declared link sample is what a reviewer screens for a shortener, a mismatched domain, or a destination that has nothing to do with the brand — so declaring that your messages carry links and then supplying none leaves the most-screened element of the campaign unreviewable. It fails on resubmission more often than first submission, because the attribute is flipped to true after a rejection and the sample field is not filled in with it.
How to fix itremediation
Paste a real link your messages will contain into the URL sample field — the live destination, on your own domain, not a placeholder or a shortener. Done when every distinct link domain your campaign sends appears in the list.
A compliant exampleexample
embeddedLink: true · embeddedLinkSample: https://acmecoffee.com/sale
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| TCR | 501 | Yes |
Notesnotes
One field, two provider names: TCR takes a single embeddedLinkSample, Vonage takes a URL Samples list of up to fifteen (catalog CMP-171). The obligation is the same in both, so it is one rule reading one input rather than two rules differing only in arity.
Rules you will hit next
Other campaign rules at the same severity. A registration is judged as a whole, not rule by rule.
CMP-016Contact email and phone must contain no spacesHighHIGHCMP-041The description must say how often the messages comeHighHIGHCMP-042A programme that asks for money must say soHighHIGHCMP-048Emergency framing requires the emergency use caseHighHIGHCMP-051A first-party lender must use the phrase the reviewer looks forHighHIGHCMP-052A website that is not live yet must be declared as suchHighHIGH
CMP-023 is one of 94 campaign rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.