Campaign fields must reference one company, not several

The requirementstatement

No campaign field may reference a second company, subsidiary, franchise or client brand alongside the registered one.

Severityseverity: BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
When it bitesphase: Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject: campaign.description + campaign.message_flow + campaign.sample[]
Where it liveslayer: CampaignCAMPAIGN
How Ekas settles itdetectability: AI · formAI_FORM; A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
What the fix involvesfailureClass: Fix the fieldRETRY_FIELD; A better value in the form fixes it. Ekas can rewrite it and re-check.
Who requires itauthorities: AWSTwilio
When it appliesapplicabilityText: Applies to every 10DLC registration.

Why this rule existsrationale

One campaign carries one brand's traffic, and a reviewer reading two company names cannot tell which one holds the consent or which one a complaint would be attributed to. Groups run into this honestly — the parent is the legal entity, the trading name is on the website, and a third name is on the app — so the description names all three in an effort to be complete and reads as pooled traffic.

How to fix itremediation

Pick the entity whose consent record backs this traffic and write every field in that name alone, registering a separate campaign for each other entity. Where the programme genuinely spans franchisees, AGENTS_FRANCHISES is the use case that lets sub-entities be disclosed rather than concealed.

A compliant exampleexample

Every field names Acme Coffee — not "Acme Coffee, part of the Northstar group, on behalf of Acme Roasting Co".

Common mistakespitfalls

The legal suffix and the trading name are one company: "Acme Coffee Co, LLC" and "Acme Coffee" are not two brands, and neither is a location suffix.

Provider rejection codescodes

The code you get back when this rule is what failed, and whether that provider lets you resubmit.

Provider	Code	Resubmit
Twilio	30926	Yes

Rules you will hit next

2 other rules read campaign.description + campaign.message_flow + campaign.sample[]. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.

OPS-385A referral programme must not pay people to forward messagesBlockingBLOCKING MSG-FIELD-SIMILARITYDescription, message flow, and samples must not be the same textHighHIGH CMP-003Message flow must not begin or end with whitespaceBlockingBLOCKING CMP-017Every mandatory campaign attribute must be explicitly setBlockingBLOCKING CMP-024Registration fields must be written in EnglishBlockingBLOCKING CMP-028Opt-in evidence must be a JPG, PNG or PDF under 500 KBBlockingBLOCKING

All campaign rules

CMP-038 is one of 94 campaign rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.