A platform registering its own product must say that it is
The requirementstatement
Where the registrant is a platform registering a direct offering of its own, the description must state that explicitly.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.description
- Where it liveslayer
- CampaignCAMPAIGN
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- AWS
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Platforms are screened hard for registering their customers' traffic under their own brand, so a platform that genuinely is the sender looks exactly like the thing reviewers are trained to refuse. Saying so directly is what separates the two, and it is the one thing the description of a legitimate platform programme usually omits — because from the inside there is nothing ambiguous about it.
How to fix itremediation
State that the messages are your own product's notifications to your own users, and name the product. Done when the description rules out the reading that you are sending on a customer's behalf.
A compliant exampleexample
Northstar texts its own subscribing practices about billing and platform status — these are Northstar's notifications to Northstar customers, not messages sent for a practice.
Notesnotes
The mirror of CMP-056, which catches a platform registering a customer's traffic under its own brand. Conditional on the registrant being a platform at all, and we hold no such fact, so the condition lives in the criteria: the rule opens with a PASS boundary and only speaks when the content itself shows a platform.
Rules you will hit next
6 other rules read campaign.description. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
CMP-035The description must describe this programme, not messaging in generalBlockingBLOCKINGCMP-037The description must name the business that sends the messagesBlockingBLOCKINGCMP-DESC-LENCampaign description must be 40–4096 charactersBlockingBLOCKINGMSG-DESC-QUALITYCampaign description must explain who, what, and how they opted inBlockingBLOCKINGCMP-041The description must say how often the messages comeHighHIGHCMP-042A programme that asks for money must say soHighHIGH
CMP-057 is one of 94 campaign rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.