Declared opt-in methods must all actually be used
The requirementstatement
Opt-in methods selected on the registration must be methods the brand genuinely uses; unused selections must be deselected.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign opt-in method declarations
- Where it liveslayer
- CampaignCAMPAIGN
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCRTwilioBandwidthAWS
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Every declared method is a promise a reviewer will check, and each one needs its own evidence. Ticking every box to look thorough multiplies the ways the campaign can fail, because a declared method with no matching evidence is a mismatch rather than a bonus.
How to fix itremediation
Declare only the methods actually in use today. Remove aspirational ones — you can add them later when the evidence exists.
A compliant exampleexample
Declared: web form only. Not: web form + keyword + QR + verbal, with one screenshot for all four.
Rules you will hit next
Other campaign rules at the same severity. A registration is judged as a whole, not rule by rule.
CMP-016Contact email and phone must contain no spacesHighHIGHCMP-023Declared embedded links must come with a sample URLHighHIGHCMP-041The description must say how often the messages comeHighHIGHCMP-042A programme that asks for money must say soHighHIGHCMP-048Emergency framing requires the emergency use caseHighHIGHCMP-051A first-party lender must use the phrase the reviewer looks forHighHIGH
CMP-062 is one of 94 campaign rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.