Affiliate marketing campaigns are refused
The requirementstatement
A campaign declaring affiliate marketing — sharing opt-ins with, or promoting, third parties — is rejected.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.affiliate_marketing
- Where it liveslayer
- CampaignCAMPAIGN
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Hard stopHARD_STOP
- Not remediable. Resubmitting will not help, and anyone offering to fix it is selling you a rejection.
- Who requires itauthorities
- TCRTwilioT-MobileCTIA
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Affiliate marketing means messaging people whose consent someone else collected, which is the transfer of consent the entire framework prohibits. Declaring it is a self-reported disqualification, and no use case or disclosure makes it registrable.
How to fix itremediation
Affiliate and lead-generation messaging cannot be registered. Consent is non-transferable: only the business that collected it may message the consumer.
Rules you will hit next
Other campaign rules at the same severity. A registration is judged as a whole, not rule by rule.
CMP-003Message flow must not begin or end with whitespaceBlockingBLOCKINGCMP-017Every mandatory campaign attribute must be explicitly setBlockingBLOCKINGCMP-024Registration fields must be written in EnglishBlockingBLOCKINGCMP-028Opt-in evidence must be a JPG, PNG or PDF under 500 KBBlockingBLOCKINGCMP-035The description must describe this programme, not messaging in generalBlockingBLOCKINGCMP-037The description must name the business that sends the messagesBlockingBLOCKING
CMP-AFFILIATE is one of 94 campaign rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.