embeddedLink must match whether samples actually contain links
The requirementstatement
The embeddedLink attribute must be true when any sample contains a URL, and a sample must contain a URL when it is declared true.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.embedded_link + campaign.sample[]
- Where it liveslayer
- CampaignCAMPAIGN
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCRTwilioAWSBandwidth
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
The embedded-link attribute drives carrier filtering, so a mismatch between the declaration and the samples misroutes the campaign's traffic. It fails in both directions: undeclared links look like evasion, and a declared-but-absent link means the campaign was registered for treatment it does not need.
How to fix itremediation
Set the "messages contain links" flag to match your sample messages, in both directions.
A compliant exampleexample
Samples contain https://acmecoffee.com/sale → set "messages contain links" to true.
Notesnotes
Bidirectional. The current contentFlags scanner only checks one direction, and does so with a stateful /g regex.
Rules you will hit next
One other rule reads campaign.embedded_link + campaign.sample[]. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
MSG-119A sample must contain a URL when embeddedLink is declaredBlockingBLOCKINGCMP-003Message flow must not begin or end with whitespaceBlockingBLOCKINGCMP-017Every mandatory campaign attribute must be explicitly setBlockingBLOCKINGCMP-024Registration fields must be written in EnglishBlockingBLOCKINGCMP-028Opt-in evidence must be a JPG, PNG or PDF under 500 KBBlockingBLOCKINGCMP-035The description must describe this programme, not messaging in generalBlockingBLOCKING
CMP-LINK-DECL is one of 94 campaign rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.