A sample must contain a URL when embeddedLink is declared
The requirementstatement
When embeddedLink is true, at least one sample message must actually contain a URL.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.embedded_link + campaign.sample[]
- Where it liveslayer
- Message contentMESSAGE_CONTENT
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCRTwilioAWSBandwidth
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
The attribute tells carriers to apply link-specific filtering, so declaring it without demonstrating a link means the campaign is registered for treatment it never exercises — and a reviewer reads the mismatch as a careless or copied registration.
How to fix itremediation
Either include a representative link in a sample, or set the embedded-link attribute false if the programme genuinely sends no links.
A compliant exampleexample
Acme Coffee: 20% off this weekend. Shop https://acmecoffee.com/sale Reply STOP to opt out.
Rules you will hit next
One other rule reads campaign.embedded_link + campaign.sample[]. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
CMP-LINK-DECLembeddedLink must match whether samples actually contain linksBlockingBLOCKINGMSG-008Opt-in confirmation must be 20–255 charactersBlockingBLOCKINGMSG-009HELP reply must be 20–255 charactersBlockingBLOCKINGMSG-011Opt-out confirmation must be 20–255 charactersBlockingBLOCKINGMSG-018An MMS campaign must attach at least one sample media fileBlockingBLOCKINGMSG-019Each MMS sample file must sit under its per-type size ceilingBlockingBLOCKING
MSG-119 is one of 122 message content rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.