The "not a condition of purchase" claim must be true in practice
The requirementstatement
Where the disclosure says consent is not a condition of purchase, the form or checkout must actually complete with the SMS box unticked.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- consent surface behaviour
- Where it liveslayer
- Consent flowCONSENT_FLOW
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Fix the websiteTERMINAL_WEBSITE
- The fix lives on your site. No amount of rewording the form clears it.
- Who requires itauthorities
- FCCTCRTwilioAWS
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Ranked #7 most-missed. The sentence is necessary but not sufficient: reviewers test the behaviour, and a form that validates the consent box as required contradicts its own disclosure. Passing the wording check while failing the behaviour is the classic false green.
How to fix itremediation
Remove required-field validation from the consent control and submit the form with it unticked to confirm it completes. Fix the form, not the sentence.
Rules you will hit next
Other consent flow rules at the same severity. A registration is judged as a whole, not rule by rule.
CON-008The live CTA and the declared message flow must say the same thingBlockingBLOCKINGCON-010The three subscriber-management attributes must be declared trueBlockingBLOCKINGCON-013Subscriber attributes must agree with the message bodies suppliedBlockingBLOCKINGCON-023Evidence URLs must resolve without a loginBlockingBLOCKINGCON-024The opt-in URL must serve a certificate that verifiesBlockingBLOCKINGCON-027The opt-in URL must land on a page that carries the opt-inBlockingBLOCKING
CON-074 is one of 101 consent flow rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.