A recurring programme must have an opt-in confirmation
The requirementstatement
Every recurring message programme must send a confirmation message when a consumer opts in.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.optin_message
- Where it liveslayer
- Message contentMESSAGE_CONTENT
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- CTIATCRBandwidthAWS
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
The confirmation is the consumer's receipt: it tells them the opt-in worked, what they joined, and how to leave. Without one, the first message they receive is marketing from an unfamiliar number, which is the single most reliable way to generate a spam report.
How to fix itremediation
Configure an opt-in confirmation carrying the brand, programme name, frequency, rates notice, HELP and STOP.
A compliant exampleexample
Acme Coffee: you're subscribed to offers. Msg frequency varies. Msg & data rates may apply. Reply HELP for help, STOP to cancel.
Rules you will hit next
6 other rules read campaign.optin_message. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
CON-KEYWORD-CONFIRMKeyword opt-in requires a compliant confirmation replyBlockingBLOCKINGMSG-008Opt-in confirmation must be 20–255 charactersBlockingBLOCKINGMSG-062Opt-in confirmation must name the programmeBlockingBLOCKINGMSG-063Opt-in confirmation must disclose message frequencyBlockingBLOCKINGMSG-064Opt-in confirmation must carry the rates disclosureBlockingBLOCKINGMSG-065Opt-in confirmation must carry HELP instructionsBlockingBLOCKING
MSG-058 is one of 122 message content rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.