Opt-in confirmation must carry the rates disclosure
The requirementstatement
The confirmation must state that message and data rates may apply.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.optin_message
- Where it liveslayer
- Message contentMESSAGE_CONTENT
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- CTIATCRBandwidthAWS
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
The consumer may be billed per message by their carrier, and the confirmation is the first point at which they could act on that knowledge. It is a mechanically-checked element, so its absence is caught reliably.
How to fix itremediation
Add "Msg & data rates may apply." to the confirmation. Keep it even when tight on characters — it is mechanically checked, and dropping it is a certain finding while shortening the marketing copy is free.
A compliant exampleexample
Msg & data rates may apply.
Rules you will hit next
6 other rules read campaign.optin_message. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
CON-KEYWORD-CONFIRMKeyword opt-in requires a compliant confirmation replyBlockingBLOCKINGMSG-008Opt-in confirmation must be 20–255 charactersBlockingBLOCKINGMSG-058A recurring programme must have an opt-in confirmationBlockingBLOCKINGMSG-062Opt-in confirmation must name the programmeBlockingBLOCKINGMSG-063Opt-in confirmation must disclose message frequencyBlockingBLOCKINGMSG-065Opt-in confirmation must carry HELP instructionsBlockingBLOCKING
MSG-064 is one of 122 message content rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.