Opt-in confirmation must disclose message frequency
The requirementstatement
The confirmation must state how often messages will arrive.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.optin_message
- Where it liveslayer
- Message contentMESSAGE_CONTENT
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- CTIATCRBandwidth
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
CTIA requires frequency in the confirmation specifically, and it is the disclosure most often present at the web opt-in and missing from the confirmation. It sets the expectation that determines whether the third message of the week reads as service or spam.
How to fix itremediation
Add a frequency statement, matching whatever you promised at the opt-in.
A compliant exampleexample
Msg frequency varies.
Rules you will hit next
6 other rules read campaign.optin_message. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
CON-KEYWORD-CONFIRMKeyword opt-in requires a compliant confirmation replyBlockingBLOCKINGMSG-008Opt-in confirmation must be 20–255 charactersBlockingBLOCKINGMSG-058A recurring programme must have an opt-in confirmationBlockingBLOCKINGMSG-062Opt-in confirmation must name the programmeBlockingBLOCKINGMSG-064Opt-in confirmation must carry the rates disclosureBlockingBLOCKINGMSG-065Opt-in confirmation must carry HELP instructionsBlockingBLOCKING
MSG-063 is one of 122 message content rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.