Opt-in confirmation must name the programme
The requirementstatement
The confirmation must name the programme or describe the product, so the consumer knows which subscription they joined.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.optin_message
- Where it liveslayer
- Message contentMESSAGE_CONTENT
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- CTIATCR
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
A business can run several programmes on one number, and "you are subscribed" tells the consumer nothing about which. Naming it is what lets them recognise the later messages as expected rather than unsolicited.
How to fix itremediation
Name the specific programme in the confirmation, not just the brand.
A compliant exampleexample
Acme Coffee Rewards: you're subscribed to weekly offers. Msg frequency varies. Msg & data rates may apply. Reply HELP for help, STOP to cancel.
Rules you will hit next
6 other rules read campaign.optin_message. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
CON-KEYWORD-CONFIRMKeyword opt-in requires a compliant confirmation replyBlockingBLOCKINGMSG-008Opt-in confirmation must be 20–255 charactersBlockingBLOCKINGMSG-058A recurring programme must have an opt-in confirmationBlockingBLOCKINGMSG-063Opt-in confirmation must disclose message frequencyBlockingBLOCKINGMSG-064Opt-in confirmation must carry the rates disclosureBlockingBLOCKINGMSG-065Opt-in confirmation must carry HELP instructionsBlockingBLOCKING
MSG-062 is one of 122 message content rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.