The page a sample links to is screened as part of the campaign

The requirementstatement

The landing page reached from a link in a sample message must be free of prohibited content, and is screened whether or not it is on the registered brand domain.

Severityseverity: BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
When it bitesphase: Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject: campaign.sample[] URL -> landing page
Where it liveslayer: Message contentMESSAGE_CONTENT
How Ekas settles itdetectability: AI · crawlCRAWL; Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
What the fix involvesfailureClass: Fix the websiteTERMINAL_WEBSITE; The fix lives on your site. No amount of rewording the form clears it.
Who requires itauthorities: TwilioBandwidth
When it appliesapplicabilityText: Applies to every 10DLC registration.

Why this rule existsrationale

A message is three words and a link, so the link is where the content actually lives — which is why Twilio's prohibited-content scope covers "campaign descriptions, sample messages, website content, and linked URLs" rather than stopping at the registered domain. The gap this closes is real and routinely exploited: a clean sample pointing at a dispensary menu, a sportsbook offer, or an affiliate page passes every check that reads text fields. It also catches honest senders, because a campaign link often lands on a partner or marketplace page that the brand does not control and has never read as a compliance artifact.

How to fix itremediation

Open every URL that appears in a sample and read the page a reviewer will land on, including anything it redirects to. Where the destination carries prohibited content, point the message at a page you control that does not — and if the prohibited content is the product, the campaign is not registrable on it. Done when every linked destination could be shown to a reviewer without explanation.

Common mistakespitfalls

Screening only the registered brand website misses this entirely: the finding is about where the message goes, and campaigns frequently link somewhere the brand record never mentions.

Provider rejection codescodes

The code you get back when this rule is what failed, and whether that provider lets you resubmit.

Provider	Code	Resubmit
Twiliogen2	30953	No

Rules you will hit next

Other message content rules at the same severity. A registration is judged as a whole, not rule by rule.

MSG-008Opt-in confirmation must be 20–255 charactersBlockingBLOCKING MSG-009HELP reply must be 20–255 charactersBlockingBLOCKING MSG-011Opt-out confirmation must be 20–255 charactersBlockingBLOCKING MSG-018An MMS campaign must attach at least one sample media fileBlockingBLOCKING MSG-019Each MMS sample file must sit under its per-type size ceilingBlockingBLOCKING MSG-031Sample messages must be in EnglishBlockingBLOCKING

All message content rules

MSG-103 is one of 122 message content rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.