Opt-out confirmation must be 20–255 characters
The requirementstatement
The STOP confirmation must be at least 20 and at most 255 characters.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.optout_message
- Where it liveslayer
- Message contentMESSAGE_CONTENT
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCRTwilioBirdSinch
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
This is the last message you are permitted to send, so it must fit in one segment and say everything it needs to in one pass. A truncated opt-out confirmation can lose the acknowledgement itself, leaving the consumer unsure whether the unsubscribe worked.
How to fix itremediation
Fit the confirmation into 255 characters: brand name, the acknowledgement, and that no further messages will be sent.
A compliant exampleexample
Acme Coffee: you have been unsubscribed and will receive no further messages. Reply HELP for help.
Rules you will hit next
5 other rules read campaign.optout_message. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
CON-OPTOUT-CONFIRMOpt-out confirmation must acknowledge and must not promoteBlockingBLOCKINGMSG-081STOP confirmation must name the brand or programmeBlockingBLOCKINGMSG-082STOP confirmation must acknowledge the requestBlockingBLOCKINGMSG-083STOP confirmation must state no further messages will be sentBlockingBLOCKINGOPS-OPTOUT-CONF-ONLYOpt-out confirmation must be the only message sent after revocationBlockingBLOCKINGMSG-008Opt-in confirmation must be 20–255 charactersBlockingBLOCKING
MSG-011 is one of 122 message content rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.