Charitable solicitation requires the charity use case and real status
The requirementstatement
Campaign content must not promote charitable donation solicitation outside the charity use case.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.description + campaign.sample[] + campaign.message_flow
- Where it liveslayer
- Message contentMESSAGE_CONTENT
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TwilioTCRT-MobileAT&TCTIA
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Donation solicitation gets favourable treatment and correspondingly stricter eligibility, including verified 501(c)(3) status. Soliciting donations under a marketing use case bypasses that check and is rejected on the mismatch rather than on the content.
How to fix itremediation
Register under the CHARITY use case with your 501(c)(3) EIN and tax-exempt status declared on the brand, or remove the donation ask from the campaign content.
A compliant exampleexample
Entity type: NON_PROFIT · Tax exempt status: 501(c)(3) · Use case: CHARITY — or drop the ask: "Riverside Shelter: our winter programme opened today. Details: https://riversideshelter.org/winter Reply STOP to opt out."
Rules you will hit next
6 other rules read campaign.description + campaign.sample[] + campaign.message_flow. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
MSG-137No unsolicited bulk messagingBlockingBLOCKINGMSG-161SHAFT screening covers every campaign field, not a sample of themBlockingBLOCKINGMSG-164No underage, non-consensual or illegal sexual themesBlockingBLOCKINGMSG-170No content promoting, glorifying or inciting violenceBlockingBLOCKINGMSG-182No explosives, fireworks or pyrotechnics contentBlockingBLOCKINGMSG-183No weapons that are not legal in all fifty statesBlockingBLOCKING
MSG-CHARITY-SOLICIT is one of 122 message content rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.