The campaign must not duplicate another campaign on the account
The requirementstatement
A campaign whose description, name, website, message flow and samples all match an existing campaign is a snowshoeing signal.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign fields across the account
- Where it liveslayer
- OperationalOPERATIONAL
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCRT-MobileTwilio
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Duplicate campaigns spread identical content across multiple registrations and numbers, which is the definition of snowshoeing and carries a four-figure pass-through fee rather than a rejection. Legitimate multi-campaign brands differentiate by audience or content.
How to fix itremediation
Consolidate duplicates into one campaign, or differentiate them by genuine audience and content. Where you need more numbers for volume, request a number pool on one campaign rather than cloning it.
A compliant exampleexample
One MARKETING campaign with a number pool, rather than four identical MARKETING campaigns.
Notesnotes
Fully decidable only against other campaigns on the account; today we judge self-similarity within the submission.
Rules you will hit next
Other operational rules at the same severity. A registration is judged as a whole, not rule by rule.
OPS-034A programme in another language still owes the English keywordHighHIGHOPS-035The mandatory keywords must work over MMS tooHighHIGHOPS-044Suppression is brand-wide, not per numberHighHIGHOPS-047A state may give you less time than the federal limitHighHIGHOPS-052Silence after a scope question revokes everythingHighHIGHOPS-053A STOP answering a scope question must not be answered with anotherHighHIGH
OPS-136 is one of 139 operational rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.