Policy URLs must not redirect
The requirementstatement
A URL submitted for a policy page must resolve directly rather than returning a 30x redirect.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- privacy policy URL + terms URL
- Where it liveslayer
- Policy pagesPOLICY_PAGE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCR
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
TCR forbids redirection on fetched URLs, so a link that bounces from http to https, or from a marketing path to a canonical one, can fail even though a human browser follows it invisibly. This is one of the least intuitive rejections because the link works perfectly when you click it.
How to fix itremediation
Submit the final canonical URL — the one you land on after every redirect — including https and any trailing path normalisation.
A compliant exampleexample
Submit https://acmecoffee.com/privacy-policy rather than http://acmecoffee.com/privacy
Rules you will hit next
One other rule reads privacy policy URL + terms URL. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
POL-018Policy pages must be machine-crawlableBlockingBLOCKINGPOL-023A social profile is not a policy pageHighHIGHPOL-025Exactly one privacy policy must be discoverableHighHIGHPOL-026The policy on the site and the policy attached to the registration must agreeHighHIGHPOL-030Both documents must be linked from the site footer on every pageHighHIGHPOL-053The clause must say NOT SHARED, not merely "not sold"HighHIGH
POL-021 is one of 157 policy pages rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.