A non-English site needs an English policy
The requirementstatement
Where the site is published in another language, an English version of the policy pages must exist.
- Severityseverity
- MediumMEDIUMUsually survives review, but lowers your trust score or invites a manual look you would rather avoid.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- policy page language
- Where it liveslayer
- Policy pagesPOLICY_PAGE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Fix the policyTERMINAL_POLICY
- The fix lives in your privacy policy or SMS terms. Ekas can generate the missing clauses.
- Who requires itauthorities
- TCR
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
US 10DLC review is performed in English, and machine translation of a legal document fails in exactly the places that matter — the non-sharing clause reads as a general privacy promise once it has been through a translator. A business serving a non-English-speaking market has every reason to publish only in that language and no reason to expect this.
How to fix itremediation
Publish an English version of the privacy policy and SMS terms at their own URLs, and submit those URLs on the campaign. Done when the registered links open English documents, whatever the rest of the site is in.
Notesnotes
Single unverified secondary source in the catalog, hence MEDIUM. The site-side equivalent is WEB-018; both can fail independently, since a bilingual site frequently has monolingual policy pages.
Rules you will hit next
Other policy pages rules at the same severity. A registration is judged as a whole, not rule by rule.
POL-027The policy URLs must stay live after approvalMediumMEDIUMPOL-028Keep a dated copy of both documents as submittedMediumMEDIUMPOL-058A service-provider carve-back is required, not prohibitedMediumMEDIUMPOL-076The privacy policy must describe data handling, not sell the programmeMediumMEDIUMPOL-104The policy must say how message content is handledMediumMEDIUMPOL-105The policy must describe its security safeguards at a high levelMediumMEDIUM
POL-020 is one of 157 policy pages rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.