A sole proprietor still needs a published policy
The requirementstatement
Policy pages must be produced for a sole-proprietor brand on the same terms as for any other entity type.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- brand.entityType vs the policy generation gate
- Where it liveslayer
- Policy pagesPOLICY_PAGE
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the policyTERMINAL_POLICY
- The fix lives in your privacy policy or SMS terms. Ekas can generate the missing clauses.
- Who requires itauthorities
- TCRBandwidth
- When it appliesapplicabilityText
- Applies when the brand is a sole proprietor.
Why this rule existsrationale
One vendor claims sole proprietors are exempt from a compliant privacy policy and another lists sole-proprietor campaigns among its own rejection categories, so acting on the exemption means betting the registration on a single unverified source. The people it would affect are the least equipped to absorb a rejection, which is why the safe reading is to generate the document anyway.
How to fix itremediation
Publish a privacy policy and SMS terms for the sole-proprietor brand and register both URLs, exactly as for a company. Done when the sole-proprietor campaign carries the same two links a standard campaign would.
A compliant exampleexample
privacy_policy_url: https://janedoe.com/privacy · terms_and_conditions_url: https://janedoe.com/sms-terms
Notesnotes
The catalog records this as contested: Alive5 claims the exemption as a single unverified source, Bandwidth separately lists sole-proprietor campaigns as a rejection category. The exemption is treated as unproven rather than asserted either way.
Rules you will hit next
Other policy pages rules at the same severity. A registration is judged as a whole, not rule by rule.
POL-021Policy URLs must not redirectHighHIGHPOL-023A social profile is not a policy pageHighHIGHPOL-025Exactly one privacy policy must be discoverableHighHIGHPOL-026The policy on the site and the policy attached to the registration must agreeHighHIGHPOL-030Both documents must be linked from the site footer on every pageHighHIGHPOL-053The clause must say NOT SHARED, not merely "not sold"HighHIGH
POL-252 is one of 157 policy pages rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.