The policy must state the purpose of each category
The requirementstatement
The privacy policy must state the business or commercial purpose for each category of information, in terms a consumer can understand.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- privacy policy body
- Where it liveslayer
- Policy pagesPOLICY_PAGE
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Fix the policyTERMINAL_POLICY
- The fix lives in your privacy policy or SMS terms. Ekas can generate the missing clauses.
- Who requires itauthorities
- CCPA
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
The statute asks for a meaningful understanding rather than a list, which is a deliberate rejection of the "to improve our services" formulation that says nothing. For a messaging programme it is also the section where the purpose of holding the number is either stated plainly or lost in a generic paragraph.
How to fix itremediation
Give each category its own purpose, in the words a customer would use. Done when a reader can tell why you hold each thing you listed.
A compliant exampleexample
Identifiers — to fulfil your orders, to answer support requests, and to send the text messages you asked for.
Rules you will hit next
6 other rules read privacy policy body. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
POL-050Privacy policy must state mobile opt-in data is not shared or soldBlockingBLOCKINGPOL-063A policy that says mobile opt-in data is shared is refused outrightBlockingBLOCKINGPOL-078A political brand is held to the same data-sharing banBlockingBLOCKINGPOL-079A charity policy must bar anyone but the charity from using subscriber dataBlockingBLOCKINGPOL-109A cart-reminder programme must say how abandonment is detectedBlockingBLOCKINGPOL-053The clause must say NOT SHARED, not merely "not sold"HighHIGH
POL-124 is one of 157 policy pages rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.