The policy must list the categories of personal information collected

The requirementstatement

The privacy policy must list the categories of personal information collected, using the statutory category names.

Severityseverity
HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
When it bitesphase
Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject
privacy policy body
Where it liveslayer
Policy pagesPOLICY_PAGE
How Ekas settles itdetectability
AI · formAI_FORM
A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
What the fix involvesfailureClass
Fix the policyTERMINAL_POLICY
The fix lives in your privacy policy or SMS terms. Ekas can generate the missing clauses.
Who requires itauthorities
CCPATwilio
When it appliesapplicabilityText
Applies to every 10DLC registration.

Why this rule existsrationale

California requires the statutory names rather than a plain-English list, and the same section answers Twilio's demand to know what customer data is collected — so it is one of the few CCPA elements that carries direct 10DLC weight. It is also the section that most often contradicts the messaging clause, because "identifiers" includes the phone number.

How to fix itremediation

List the statutory categories that apply and give an example of each in plain words alongside. Done when a reader sees both the legal category and what it means for them.

A compliant exampleexample

Identifiers — including your name, email address and mobile phone number.

Common mistakespitfalls

  • This list feeds the sold-or-shared table two sections later. Whatever appears here must be excluded there for messaging data, or POL-066 fires on the contradiction.

Provider rejection codescodes

The code you get back when this rule is what failed, and whether that provider lets you resubmit.

ProviderCodeResubmit
Twiliogen130908Yes

Rules you will hit next

6 other rules read privacy policy body. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.

All policy pages rules

POL-122 is one of 157 policy pages rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.

Reading the rules is the easy part.

Ekas runs every rule that gates approval, 823 of these 915, against your registration before it reaches the carrier. It reads your site, your policy pages and your opt-in the way a reviewer would, and hands you the fix, not just the verdict.