The policy must state its position on sensitive personal information
The requirementstatement
The privacy policy must state whether sensitive personal information is used beyond the permitted purposes.
- Severityseverity
- MediumMEDIUMUsually survives review, but lowers your trust score or invites a manual look you would rather avoid.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- privacy policy body
- Where it liveslayer
- Policy pagesPOLICY_PAGE
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Fix the policyTERMINAL_POLICY
- The fix lives in your privacy policy or SMS terms. Ekas can generate the missing clauses.
- Who requires itauthorities
- CCPA
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
The statement decides whether the business owes a Limit-the-Use link, so getting it wrong adds an obligation or drops one. Messaging programmes rarely touch sensitive information at all, which makes the honest answer short — and its absence a gap a reviewer has to fill by guessing.
How to fix itremediation
Add the sentence, and where the answer is no, say so plainly rather than omitting the section. Done when the document states the position either way.
A compliant exampleexample
We do not use or disclose sensitive personal information beyond the purposes permitted under California law.
Rules you will hit next
6 other rules read privacy policy body. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
POL-050Privacy policy must state mobile opt-in data is not shared or soldBlockingBLOCKINGPOL-063A policy that says mobile opt-in data is shared is refused outrightBlockingBLOCKINGPOL-078A political brand is held to the same data-sharing banBlockingBLOCKINGPOL-079A charity policy must bar anyone but the charity from using subscriber dataBlockingBLOCKINGPOL-109A cart-reminder programme must say how abandonment is detectedBlockingBLOCKINGPOL-053The clause must say NOT SHARED, not merely "not sold"HighHIGH
POL-128 is one of 157 policy pages rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.