Terms must contain a dedicated SMS/messaging section
The requirementstatement
The terms of service must contain a section covering the messaging programme, or a dedicated SMS terms page must exist.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- terms body
- Where it liveslayer
- Policy pagesPOLICY_PAGE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Fix the policyTERMINAL_POLICY
- The fix lives in your privacy policy or SMS terms. Ekas can generate the missing clauses.
- Who requires itauthorities
- CTIATCRTwilioBandwidth
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
The terms are where the programme is described in full: what it sends, how often, what it costs, and how to leave. A general commercial ToS with no messaging section leaves a reviewer unable to confirm the programme exists as described anywhere the consumer can read it.
How to fix itremediation
Add an "SMS / Text Messaging Terms" section covering programme description, frequency, rates, STOP and HELP keywords, carrier non-liability, and a support contact. A separate dedicated SMS terms page is equally acceptable and often clearer.
Rules you will hit next
5 other rules read terms body. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
POL-176SMS terms must state message frequency and that rates may applyHighHIGHPOL-180SMS terms must state consent is not a condition of purchaseHighHIGHPOL-184SMS terms must list the supported opt-out and help keywordsHighHIGHPOL-182SMS terms must carry a carrier non-liability disclaimerMediumMEDIUMPOL-190SMS terms must give a working support contactMediumMEDIUMPOL-001A privacy policy URL is required on the campaignBlockingBLOCKING
POL-170 is one of 157 policy pages rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.