SMS terms must list the supported opt-out and help keywords
The requirementstatement
The SMS terms must name the keywords the programme honours for opting out and getting help.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- terms body
- Where it liveslayer
- Policy pagesPOLICY_PAGE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Fix the policyTERMINAL_POLICY
- The fix lives in your privacy policy or SMS terms. Ekas can generate the missing clauses.
- Who requires itauthorities
- CTIATCR
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
The terms are where a consumer looks up how to leave when the last message they received has scrolled away. The keywords listed here must match the keywords the platform actually honours, which is the registration-side twin of a runtime obligation.
How to fix itremediation
List the keywords in the SMS terms, and make the list identical to the keywords declared on the campaign — a mismatch between the two is itself a finding.
A compliant exampleexample
To stop receiving messages, reply STOP, QUIT, END, REVOKE, OPTOUT, CANCEL, or UNSUBSCRIBE. For help, reply HELP.
Rules you will hit next
5 other rules read terms body. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
POL-170Terms must contain a dedicated SMS/messaging sectionBlockingBLOCKINGPOL-176SMS terms must state message frequency and that rates may applyHighHIGHPOL-180SMS terms must state consent is not a condition of purchaseHighHIGHPOL-182SMS terms must carry a carrier non-liability disclaimerMediumMEDIUMPOL-190SMS terms must give a working support contactMediumMEDIUMPOL-021Policy URLs must not redirectHighHIGH
POL-184 is one of 157 policy pages rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.